Churn reduction
Quarter over quarter in a Microsoft Advertising SMB program (2018–21), through work with Data Science and Engineering.
Seattle, Washington Customer success & advertising
Chris Hoag.
I lead account growth and customer retention across advertising and enterprise software.
Senior Account Manager at Microsoft Advertising today. Earlier Microsoft programs cut churn 40% quarter over quarter (2018–21) and retained $1.5M in monthly revenue (Azure, 2021–22).
01 / Impact
Customer outcomes at scale.
Selected results from Microsoft Advertising, Microsoft Azure, and Snapchat.
Monthly revenue retained
Through an Azure escalation team Chris established in 2021–22 to prevent customer churn.
Vendor sales organization
Led through Snapchat’s vendor operations in 2022; opened three sites and expanded advertiser coverage.
02 / AI project
I built the assistant you can use above.
It runs on a custom Cloudflare Worker with DeepSeek R1 Distill. I curated the public career facts it can use, wrote the chat flow, and deployed it with answer checks and usage controls.
See the build and architecture01Approved career factsCurated source material
02Custom Cloudflare WorkerValidation, grounding, and response handling
03DeepSeek on Workers AIAnswers visitor questions
Grounded on my data · Deployed to the cloud · No model training claimed
03 / Experience
A career across the customer lifecycle.
From hands-on account work to large service teams, I’ve stayed close to both the customer and the operating details.
Microsoft AdvertisingCurrent · Since 2025
Senior Account Manager
Guide advertiser planning, product adoption, performance reviews, and cross-team problem solving for a portfolio of accounts.
Sprinklr2023–2025
Senior Manager, Customer Success
Co-led enterprise relationships across multiple business units, balancing adoption, expansion, and renewals.
Snapchat2022
Senior Sales Manager, Global SMB Advertising
Led a 100+ person vendor organization across North America, Europe, the Middle East, and North Africa.
Microsoft Azure2021–2022
Senior Business Program Manager
Built a six-person escalation team that retained $1.5M in monthly revenue through churn prevention.
Earlier work2013–2021
Microsoft Advertising & Point It
Cut SMB advertiser churn 40% quarter over quarter in a cross-functional Microsoft program; earlier led agency accounts across search, social, display, and video.
04 / Résumés
A closer fit for each opportunity.
For a specific role, I share a focused résumé that brings the most relevant experience forward.
About tailored résumés05 / Contact
Let’s talk about the work.
If you’re building a customer team or hiring for a role across success, partnerships, or advertising, I’d be glad to connect.
[email protected]